Collection: New & Essentials

The shortlist. New arrivals and the products we'd put in any routine, in one place — this is where our latest hair styling products for men land first. If you want to know what Reuzel is doing right now, start here.

What's on This Shelf

Everything here has been through a barber chair before it reached a shopping cart. That's been the test since Schorem opened in Rotterdam: if it doesn't work behind the chair, it doesn't ship. What you'll find on this page changes as new formulas launch, but the standard doesn't.

Built to Work Together

Our formulas are water-soluble, lightweight and designed to layer. Nothing here fights whatever you use next, and nothing needs a second wash to come out. Prep goes in damp, styling goes on dry, and you can stack two or three products without ending up with buildup or a helmet.

New to Reuzel?

This is the easiest place to start. The products here cover the middle of most routines: something for the scalp, something to build a base before you dry, and something to finish with. Get those three right and the rest is preference.

Find Your Finish

Know what you're after? Go straight there. The pomade range covers everything from high shine to extreme hold. The matte finish range is the no-shine shelf, and the Fiber Line Up sits between the two with firm but pliable hold.

For volume and grit, see our texture powder and texture stylers or the styling sprays. Everyday softness lives in hair creams and styling creams, and the full picture is in men's hair styling products.