Hair Clay

Hair clay is for men who want hold without shine: matte finish, real texture, nothing stiff. This lineup runs from medium hold Clay Matte Pomade to the strong hold Severed Head Matte Clay Pomade, with Clay Spray for lighter days. The whole family sits in men's hair styling products; this shelf is the matte corner.

Matte Hair Clay for a Natural Finish

Every clay here dries down matte. Matte hair clay thickens the look of each strand while it holds, which is why barbers reach for it on textured crops, messy quiffs and anything that should not look styled. Prefer the full no shine range? See all matte finish styling products.

Clay or Pomade: What's the Difference?

A clay pomade holds like a pomade but finishes dry and adds body; classic pomades bring slickness and shine. If you want polish, browse our water-based and oil-based pomades. If you want a lived in look with strong hold, hair clay for men is the answer.

How to Use Hair Clay

Warm a fingertip of clay between your palms until it disappears, then work it through dry hair back to front. Build up in thin layers rather than one scoop. For picks and technique, read best clay pomades for a natural look.