{"title":"New \u0026 Essentials","description":"\u003cp\u003eThe shortlist. New arrivals and the products we'd put in any routine, in one place — this is where our latest hair styling products for men land first. If you want to know what Reuzel is doing right now, start here.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's on This Shelf\u003c\/h2\u003e\n\u003cp\u003eEverything here has been through a barber chair before it reached a shopping cart. That's been the test since Schorem opened in Rotterdam: if it doesn't work behind the chair, it doesn't ship. What you'll find on this page changes as new formulas launch, but the standard doesn't.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt to Work Together\u003c\/h2\u003e\n\u003cp\u003eOur formulas are water-soluble, lightweight and designed to layer. Nothing here fights whatever you use next, and nothing needs a second wash to come out. Prep goes in damp, styling goes on dry, and you can stack two or three products without ending up with buildup or a helmet.\u003c\/p\u003e\n\n\u003ch2\u003eNew to Reuzel?\u003c\/h2\u003e\n\u003cp\u003eThis is the easiest place to start. The products here cover the middle of most routines: something for the scalp, something to build a base before you dry, and something to finish with. Get those three right and the rest is preference.\u003c\/p\u003e\n\n\u003ch2\u003eFind Your Finish\u003c\/h2\u003e\n\u003cp\u003eKnow what you're after? Go straight there. The \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/pomade\"\u003epomade range\u003c\/a\u003e covers everything from high shine to extreme hold. The \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/matte-finish-line-up\"\u003ematte finish range\u003c\/a\u003e is the no-shine shelf, and the \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/fiber-line-up\"\u003eFiber Line Up\u003c\/a\u003e sits between the two with firm but pliable hold.\u003c\/p\u003e\n\u003cp\u003eFor volume and grit, see our \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/texture-line-up\"\u003etexture powder and texture stylers\u003c\/a\u003e or the \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/stylingsprays\"\u003estyling sprays\u003c\/a\u003e. Everyday softness lives in \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/hair-cream\"\u003ehair creams and styling creams\u003c\/a\u003e, and the full picture is in \u003ca href=\"https:\/\/reuzel.de\/en\/collections\/hair-styling\"\u003emen's hair styling products\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"grooming-tonic-texture-cream","title":"Grooming Tonic Texture Cream","description":"\u003ch2\u003eReuzel Grooming Tonic Texture Cream\u003c\/h2\u003e\n\u003ch2\u003eDefined Texture - Medium\/ Flexible Hold - Matte Finish\u003c\/h2\u003e\n\u003cp\u003eHOLD: 4\/10\u003cbr\u003eSHINE: 2\/10\u003c\/p\u003e\n\u003cp\u003eReuzel Grooming Tonic Texture Cream is the ultimate styling solution for effortless versatility. This lightweight formula adds texture and definition with a light hold and natural shine, making it ideal for both air-drying and blow-drying. With built-in heat protection, it safeguards hair during thermal styling while delivering a natural, touchable finish. Suitable for all hair types, it enhances your style without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e Fatty acids penetrate the hair strand, nourishing and strengthening it.\n  \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol:\u003c\/strong\u003e Helps to prevent heat-related damage, maintain hair's natural moisture content, and reduce frizz and static.\u003c\/li\u003e\n\u003c\/ul\u003e ","brand":"Reuzel Deutschland","offers":[{"title":"Grooming Tonic Texture Cream - 100ml","offer_id":50602158031186,"sku":"35700182","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8183\/5858\/files\/Rz_PDP_GTTextureCream_1200x1200px_72ppi_01.png?v=1768342171"},{"product_id":"hydrating-styling-cream","title":"Hydrating Styling Cream","description":"\u003ch2\u003eREUZEL HYDRATING STYLING CREAM\u003c\/h2\u003e\n\u003ch2\u003eLow Hold - Low Shine - Water Soluble\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHOLD: 2 \/ SHINE: 3\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eREUZEL Hydrating Styling Cream is a versatile, lightweight cream designed to control frizz while hydrating and nourishing hair. Enriched with moisturizing ingredients, this styling cream helps strengthen hair and protect it from environmental damage, making it ideal for daily use on most hair types.\u003c\/p\u003e\n\u003cp\u003e• Tames Frizz\u003c\/p\u003e\n\u003cp\u003e• Leave-In Conditioner\u003c\/p\u003e\n\u003cp\u003e• Softens Coarse Hair\u003c\/p\u003e\n\u003cp\u003e• Absorbs Easily\u003c\/p\u003e\n\u003cp\u003e• Moisturizing\u003c\/p\u003e\n\u003cp\u003e• Lightweight Formula\u003c\/p\u003e\n\u003cp\u003e• All Hair Types\u003c\/p\u003e\n\u003cp\u003e• Vegan\u003c\/p\u003e\n\u003ch2\u003eHYDRATING STYLING CREAM APPLICATION\u003c\/h2\u003e\n\u003cp\u003eApply a small amount of Hydrating Styling Cream to hands and distribute evenly from mid-strand to ends on towel-dried or dry hair. If needed, apply additional styling product and style hair as desired.\u003c\/p\u003e\n\u003ch2\u003eHYDRATING STYLING CREAM KEY INGREDIENTS\u003c\/h2\u003e\n\u003cp\u003e· Hydrolyzed Rice Protein: Superb vegetable protein that delivers high amounts of amino acids to the hair. These all contribute to stronger, healthier hair.\u003c\/p\u003e\n\u003cp\u003e· Rosemary Leaf Oil: Improves scalp health. Has anti-inflammatory and antimicrobial properties that can help soothe an itchy or irritated scalp.\u003c\/p\u003e\n\u003cp\u003e· Grape Seed Oil: Fatty acids help hydrate and rebuild hair tissue, making it stronger and less prone to breakage.\u003c\/p\u003e\n\u003cp\u003e· Sweet Almond Oil: Penetrates the hair strand, providing deep hydration and moisture, which is particularly beneficial for dry, damaged, or brittle hair.\u003c\/p\u003e\n\u003cp\u003e· Eucalyptus Leaf Oil: Soothes irritation. Can help soothe dry, itchy scalp, and reduce inflammation.\u003c\/p\u003e","brand":"Reuzel Deutschland","offers":[{"title":"Reuzel Hydrating Styling Cream - 100ml","offer_id":51358709776722,"sku":"35700188","price":15.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8183\/5858\/files\/Reuzel_Leave-In_Conditioner.jpg?v=1753707592"},{"product_id":"grooming-tonic-texture-foam","title":"Grooming Tonic Texture Foam","description":"\u003cdiv class=\"product__title\"\u003e\n\u003ch2\u003eReuzel Grooming Tonic Texture Foam\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"custom_liquid product__block prodLiquid__sub_title\"\u003e\n\u003ch2 class=\"product-attributes\"\u003e\u003cspan class=\"line-one\"\u003eMEDIUM HOLD • LOW SHINE • WATER-SOLUBLE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"product-attributes\"\u003e\u003cspan class=\"line-two\"\u003eHOLD: 5\/10 • SHINE: 2\/10\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"custom_liquid product__block prodLiquid__short_descrpn\"\u003e\n\u003cp class=\"product-description\"\u003eGrooming Tonic Texture Foam adds flexible, natural-looking volume without crunch or stickiness. This lightweight formula provides effortless control while styling and protects hair from heat. Suitable for most hair types, it offers ultimate versatility: air-dry for maximum texture, or blow-dry for smooth, controlled styles.\u003c\/p\u003e\n\u003cp class=\"product-description\"\u003e\u003cspan class=\"product-size\"\u003eSize - 70ML\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"product-description\"\u003e\u003cspan class=\"product-size\"\u003eDETAILS\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eQuick-drying\u003c\/li\u003e\n\u003cli\u003eLightweight, airy foam for even application\u003c\/li\u003e\n\u003cli\u003eAdds volume and texture\u003c\/li\u003e\n\u003cli\u003eHeat protection\u003c\/li\u003e\n\u003cli\u003eEnhances and defines curls\u003c\/li\u003e\n\u003cli\u003eWeightless definition\u003c\/li\u003e\n\u003cli\u003eReworkable styling\u003c\/li\u003e\n\u003cli\u003eApple peppermint fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"h4 accordion__title inline-richtext\"\u003eGROOMING TONIC TEXTURE FOAM APPLICATION\u003c\/h2\u003e\n\u003cp class=\"h4 accordion__title inline-richtext\"\u003ePump Grooming Tonix Texture Foam the palms, rub hands together, and apply to towel-dried hair. Blow-dry for smooth, controlled volume, or air-dry for natural texture. Apply to dry hair to boost volume and add texture.\u003c\/p\u003e\n\u003ch2\u003eTIP\u003c\/h2\u003e\n\u003cp\u003eRestyle day-two hair to look like day-one hair by applying to dry hair and restyling.\u003c\/p\u003e\n\u003ch2 class=\"h4 accordion__title inline-richtext\"\u003eGROOMING TONIC TEXTURE FOAM INGREDIENTS\u003c\/h2\u003e\n\u003cp class=\"product-subheader\"\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"product-ingredients\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Rich in fatty acids, antioxidants, and Vitamin E, it deeply moisturizes, enhances shine, strengthens hair, and provides protection against heat damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol:\u003c\/strong\u003e Helps to prevent heat-related damage, maintain hair's natural moisture content, and reduce frizz and static.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREUZEL’S Proprietary T-4 Tonic Blend:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Extract:\u003c\/strong\u003e Natural astringent properties help cleanse and clarify the scalp, removing excess oil, dirt, and product buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNettle Leaf Extract:\u003c\/strong\u003e Adds shine and has anti-inflammatory properties that can reduce inflammation of the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Extract:\u003c\/strong\u003e Moisturizes while providing antimicrobial properties that can soothe an itchy or irritated scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHorsetail Root Extract:\u003c\/strong\u003e Rich in silica, a mineral that supports collagen production for stronger, more elastic hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Reuzel Deutschland","offers":[{"title":"Grooming Tonic Texture Foam - 70ml","offer_id":52392609644882,"sku":"35700196","price":15.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8183\/5858\/files\/Rz_PDP_GTTFoam_1200x1200px_72dpi01.jpg?v=1767886534"},{"product_id":"hair-scalp-serum","title":"Hair \u0026 Scalp Serum","description":"\u003ch2 class=\"product-description\"\u003eREUZEL Rosemary Mint Hair \u0026amp; Scalp Serum\u003c\/h2\u003e\n\u003cp class=\"product-description\"\u003eREUZEL Rosemary Mint Hair \u0026amp; Scalp Serum is a lightweight, fast-absorbing treatment for the appearance of denser, thicker-looking hair. Powered by CAPIXYL™, niacinamide, biotin, apple extract, and alpine flax, it helps reduce the appearance of visible shedding and soothes the feel of scalp inflammation, while promoting a healthier scalp environment to support hair growth. Finished with cooling mint and eucalyptus, it leaves the scalp with a clean, invigorating feel after every use. \u003cbr\u003e\u003cspan class=\"product-size\"\u003e\u003cbr\u003eSize: 50ML\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCAPIXYL™:\u003c\/strong\u003e Density Support — helps to improve hair density, reduces visible shedding appearance, soothes inflammation in the scalp, and promotes a healthier scalp environment to support hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide:\u003c\/strong\u003e Helps maintain scalp balance and improves scalp clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin:\u003c\/strong\u003e Supports stronger-looking hair and helps improve resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApple Extract:\u003c\/strong\u003e Helps balance the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpine Flax:\u003c\/strong\u003e Supports hair vitality and helps strengthen hair appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"product-features\"\u003e\n\u003cli\u003eLightweight, fast-absorbing serum\u003c\/li\u003e\n\u003cli\u003eSupports the appearance of denser, thicker-looking hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of visible shedding\u003c\/li\u003e\n\u003cli\u003eSoothes the feel of scalp inflammation\u003c\/li\u003e\n\u003cli\u003ePromotes a healthier scalp environment\u003c\/li\u003e\n\u003cli\u003eSupports scalp balance, hydration, and comfort\u003c\/li\u003e\n\u003cli\u003eCooling mint and eucalyptus finish\u003c\/li\u003e\n\u003cli\u003eDaily use, no rinse required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePart hair into sections to expose the scalp. Using the dropper, apply directly to the scalp along each part, then massage gently with fingertips for 30–60 seconds. Leave in; no rinsing required. Use daily for best results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eDENSITY SUPPORT\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSCALP CARE\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLIGHTWEIGHT FORMULA\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply first thing in the morning for an extra invigorating boost, and massage in daily for best results.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":54185126560082,"sku":"35700198","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8183\/5858\/files\/Rzl_Hair_Scalp_PDP_2000x2000_1.jpg?v=1785930803"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8183\/5858\/collections\/Rzl_Hair_Scalp_PDP_2000x2000_4.jpg?v=1788959644","url":"https:\/\/reuzel.de\/en\/collections\/must-haves.oembed","provider":"Reuzel Deutschland","version":"1.0","type":"link"}